Press Release.


Keith B. Carter appointed as an external advisor at blockchain gaming company, Digital Entertainment Asset

3rd June 2021, Singapore – Digital Entertainment Asset Pte. Ltd. (DEA), a Singapore-based blockchain entertainment company, is pleased to welcome Keith B. Carter as an external advisor to the company.


DEA, founded in August 2018, is a digital gaming, finance and entertainment company, which has developed and operates several browser games including “JobTribes” and “Puzzle x JobTribes”. Users can play the games and earn the company’s issued cryptocurrency asset, DEAPcoins, which they can then use to purchase non-fungible tokens (NFTs) designed by a team of Japanese and international artists on its online marketplace. The assets in turn serve as collectibles and can be used to advance in the games.


Mr Carter is globally recognised for his notable contributions in big data in the retail, education and fintech industries. Previously a consultant to various industry leaders from KPMG, P&G, Goldman Sachs and Panasonic, he has provided counsel to regional and global businesses in areas such as innovation, customer centricity, design thinking and actionable intelligence.


As DEA’s external advisor, he will advise the company’s leadership team on its overseas business strategies, talent development, marketing and data-driven decision making. He will also work with DEA to establish a comprehensive data-driven decision-making business model to help the company better anticipate its customers’ needs and foster better understanding and collaboration with its partners to develop the blockchain gaming ecosystem.


Commenting on his appointment, Professor Carter said, “The need to educate the next generation in the industry 4.0 jobs that are available is critical in every country in the world. The World Economic Forum highlighted in its 2020 Jobs Report that 50% of employees need to be reskilled by 2025. DEA has a unique platform that can quickly inspire people who love games to look deeper into careers in fintech, digital transformation and more. This is another way to bridge the talent gap.”


Naohito Yoshida, Chief Executive Officer of DEA, added, “We are delighted to welcome Keith as an external advisor to DEA. With his background in big data and actionable intelligence, we believe that he will be able to provide us with valuable feedback and counsel to help us grow our business in the blockchain gaming industry.


“We believe Keith’s appointment will support our growth plans to become a next generation finter-tech company, combining both fintech and entertainment to deliver a new and unique experience to users. We are confident of our Play and Earn business model, where users can play games and earn cryptocurrency, and we will continue to develop fun and engaging digital content to delight and surprise users around the world.”


DEA currently operates three different blockchain service offerings including its own NFT marketplace, a blockchain gaming platform known as ‘PlayMining’, and its own issued cryptocurrency asset DEAPCoin (DEP).  The company’s mission is to empower today’s society by delivering value added products and services using blockchain technology that goes beyond entertainment.


Mr Yoshida added that DEA will continue to work collaboratively with business leaders from various industries to continue innovating in the blockchain entertainment landscape. 

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About Keith Carter 

Keith Carter is an expert recognised for Actionable Intelligence and FinTech globally. 


He has advised governments on FinTech policy, consulted publicly-listed bank presidents on operational excellence, and developed data strategies for multinationals. Keith’s experience gives him a unique blend of business, academic, and entrepreneurship which results in realistic futurist views that delight audiences around the world.


He is also the author of the Amazon bestseller, “Actionable Intelligence: A Guide to Delivering Business Results with Big Data, Fast!” published in 2014 by Wiley, New York, and contributed to the chapter of “Leading with IT: Lessons from Singapore’s First CIO” published in 2021 by Alex Siow.


He has an MBA from Cornell University and a Bachelor’s in Electrical and Computer Systems Engineering from Rensselaer Polytechnic Institute. He is currently a faculty member at the National University of Singapore’s School of Computing, and prior to this, worked at Estee Lauder and Accenture. His mission is to help businesses, governments and people succeed with actionable intelligence.


About Digital Entertainment Asset Pte. Ltd.   |

Digital Entertainment Asset is a Singapore-headquartered blockchain entertainment company which operates in the business of non-fungible tokens. It was founded in August 2018 by Naohito Yoshida and Kozo Yamada.

On 8 April 2020, the company’s proprietary crypto asset DEAPcoin was listed on OKEx. The company has developed several browser games including “JobTribes” and “Puzzle x JobTribes”, and also operates a digital asset marketplace known as the “NFT Marketplace by DEP”.

DEA’s vision is to create a world in which “enjoyment turns into income” through the launch of PlayMining, an entertainment platform that utilises blockchain technology. The company currently has over 1,000,000 PlayMining ID registrants around the world.


For more information, please contact:

Digital Entertainment Asset Pte. Ltd.