Press Release.


PlayMining, the Issuer of DEAPcoin, Announces Unprecedented Web3 Donation System: ‘Be the Change! Impact NFTs’

The first “Impact NFTs” will be sold for the Lucky Farmer game on PlayMining, which will provide support for a banana farmer in the Philippines.

SINGAPORE, April 24, 2023— Digital Entertainment Asset Pte. Ltd. (DEA), a Singapore-based global GameFi company and owner of the PlayMining gaming platform, has announced the launch of the ”[Lucky Farmer] <Be the Change! Impact NFT> DJhau” NFT collection at 14:00 (UTC+8) on April 24, 2023. This is the first product to be sold for PlayMining’s novel “Impact NFT” GameFi donation initiative.

Impact NFTs are unprecedented and revolutionary NFTs that enable gamers to easily make donations to those in need just by holding an NFT and playing games. This is achieved through GameFi—games that allow users to earn crypto assets by playing games—by automatically donating a percentage of earned crypto when an Impact NFT is used in a game.

“Impact NFT” Framework


The donation market has been expanding due to a recent rise in awareness of the power of social contribution. New ways of showing monetary support, such as crowdfunding, are spreading among younger generations, especially Generation Z and millennials. However, the donation market is still skewed toward older generations, so DEA developed Impact NFTs to make donations more accessible to younger people.

The first Impact NFT supports a banana farmer in the Philippines named DJhau (nickname, real name not disclosed). When players use this Impact NFT to play “Lucky Farmer”—a PlayMining Play-to-Earn game which was officially launched in November last year—20 percent of the DEAPcoin ($DEP) earned will be donated to DJhau’s wallet.

DJhau started his banana farm after his company went bankrupt due to the coronavirus pandemic, but his family of 11 (including nine siblings) was struggling to make ends meet and he was looking for support. DEA decided to support DJhau through the Impact NFT based on his passionate desire to help his family.

DJhau, the recipient of this donation, is also committed to contributing to local economic activities and creating local employment. Through this initiative, we are able to simultaneously support DJhau’s business and contribute to his local community.

DEA is actively involved in activities related to ESG (environmental, social, and corporate governance) and SDGs (sustainable development goals) through GameFi in order to realize a sustainable society, solve social issues, and support developing countries. Through Impact NFTs, we are working toward the realization of a sustainable and prosperous society.


■Comment from Kozo Yamada, Co-Founder & Co-CEO of DEA

Impact NFTs are a completely new concept that we envisage will spread the practice of changing the world through Web3 games, and contribute to sustainable social and economic activities. Not only can you enjoy playing games and earn money, but you can also help people in need around the world. We will continue to expand the sustainable mechanisms which fuse games and fintech, and as a leading GameFi company, we hope to spread the new possibilities of Web3 entertainment all over the world.


Outline of the “Be the Change! Impact NFT”

NFT:【Lucky Farmer】<Be the Change! Impact NFT> DJhau
Price: 10,000 DEP
Total Sales Quantity: 5 NFTs
Sales Period: April 24 (Mon) 2023, 14:00 – October 30 (Mon) 2023, 07:59 (UTC+8)
*Secondary trades are possible both during and after this period.

DJhau’s Impact NFT:

Impact NFT Sales URL:

For more information on “Impact NFT,” please see below.


■About Lucky Farmer

Lucky Farmer, a Play-to-Earn game that enables players to earn DEAPcoin ($DEP), a crypto asset issued by DEA, is a coin pusher game with a farm theme. To play the game, players tap the screen to drop medals. The dropped medals are pushed into a wagon at the bottom of the screen to spin a slot machine. The slot machine triggers various tricks when certain combinations are scored, such as dropping medals, growing crops, and “Bingo”, which drops eggs on the field. When players score a triple-seven combination (777), they enter “Fever Time” and win a large number of medals.

▼The latest information on “Lucky Farmer” can be found at the following link.

・Official Website: (Game can be started here)


■About Digital Entertainment Asset

Digital Entertainment Asset Pte. Ltd. (DEA) is a Singapore-based global Web3 entertainment company founded in August 2018. DEA is a developer of Play-to-Earn (P2E) games, also recently referred to as Play-and-Earn (P&E) games. DEA also operates the PlayMining NFT game platform, the PlayMining NFT marketplace, the PlayMining Verse metaverse project and DEAPcoin ($DEP) — the first P&E token approved by the Financial Service Agency of Japan. The team is headed by two co-CEOs, Naohito Yoshida and Kozo Yamada, who together bring decades of experience in founding successful startups (with 3 IPOs), creating hit video games, producing Web TV programs and displaying a deep understanding of NFT gaming.


About PlayMining

PlayMining is a GameFi and metaverse platform that empowers creators who would otherwise benefit very little in the traditional IP creation industry. The PlayMining platform is a new business model for content creation, featuring an NFT Marketplace powered by the PlayMining DEAPcoin ($DEP), paired with an NFT gaming and Metaverse platform. Featuring both in-house games as well as third-party projects with their own native tokens that allow creators to capture much of the value they create, the PlayMining platform has 2.7 million users and a catalog of P&E game titles including Job Tribes, Cookin’ Burger, Menya Dragon Ramen, Graffiti Racer and Lucky Farmer, as well as the metaverse project Fujiwara Kamui Verse.


Official Channels

DEA Website:
PlayMining Website:
PlayMining Discord:
PlayMining Twitter:
PlayMining Facebook:
PlayMining Medium:
PlayMining Youtube:


Contact Information
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