Press Release.


The launch of the power industry’s first participatory content for contributing to society, “PicTrée,” and commencement of a demonstration test in Maebashi City, Gunma Prefecture

~ A demonstration test started in April as part of Maebashi City’s urban appeal improvement and co-creation project ~

Digital Entertainment Asset Pte., Ltd. (Head Office: Singapore; Founder & CEO: Naohito Yoshida, Founder & Co-CEO: Kozo Yamada, hereinafter referred to as, “DEA”), TEPCO Power Grid Co., Ltd. (Head Office: Chiyoda-ku, Tokyo; President and CEO: Yoshinori Kaneko, hereinafter referred to as, “TEPCO PG”), and Greenway Grid Global Pte., Ltd. (Head Office: Singapore; President and CEO: Kazuhiko Shiba, hereinafter referred to as, “GGG”) are working to solve the problems faced by infrastructure companies using gamification with the aim of creating a sustainable society.

The three companies will participate in a project to promote urban appeal and co-creation to solve social problems faced by Maebashi City and create new value. On Saturday, April 13, they will launch participatory content for social contribution called “PicTrée – Grid Grab: Capture the Current- (hereinafter referred to as, ” PicTrée “)” that leverages Power Assets, * 1 thereby commencing the power industry’s first demonstration test of participatory content for contributing to society.

” PicTrée ” is a free mobile game app where players take photos of electric power assets, such as utility poles and manholes, and connect the assets (pictures) together to compete to see who can cover the furthest distance and take the most photos.

Through the game, players contribute to society by aiding the maintenance of infrastructure in their neighborhood thereby helping to detect equipment abnormalities early.
Players can also earn rewards * 2 based on their performance in the game.

Through the demonstration test in Maebashi City, we will examine the utility of the acquired photos of infrastructure facilities and how to leverage them for inspections such as maintenance and safety. We will also further study how to improve the quality of this content and how to diversify and expand this service.

*(i) Power Assets: General term for facilities owned by TEPCO PG, such as utility poles and steel towers
*(ii) Amazon gift certificates and crypto assets such as DEAPcoin (DEP)


■ Comments from companies

< TEPCO Power Grid Co., Ltd. > Meiki Minakuchi, General Manager, Gunma Branch Office

Through this game, we aim to create new value from our company’s power assets. We hope that local people will widely participate, and become more familiar with electricity and power assets.

<Greenway Grid Global Pte. Ltd.> Representative Director and President Kazuhiko Shiba

Our company is taking on new business challenges under the motto of, “NEW. ” In this context, we will take on challenges in the Web3.0 sector and utilize it to solve diverse issues for all infrastructure companies, including TEPCO Power Grid. Furthermore, we want to be a game changer for sustainable urban development and vitalize the region.
We will work together with the local community to find sustainable solutions using a completely new methodology called Web3.0× Gamification. Please continue to follow us for good things to come!

<Digital Entertainment Asset Pte. Ltd> Founder & Co-CEO Kozo Yamada

It has been about six months since the plan was announced last summer. I was deeply moved by the release of the app after daily deliberations and heated discussions with TEPCO PG and GGG.
Thanks to the strong support and official cooperation of Maebashi City, we are now able to start the demonstration test.
This is the first step toward realizing our dream of a world in which “playing games pays and improves society,” which we have had since our founding in 2018.
As this is a demonstration test, the game is only available in Maebashi City, but we hope that not only local residents, but also people from all over Japan, will participate in our effort to change the world and earn rewards.


■ Overview of PicTrée – Grid Grab: Capture the Current

” PicTrée ” is a “team battle game” where teams take photos of power assets, such as utility poles and manholes, and compete to see which team can take the most photos and cover the most distance.
Players choose which team they want to belong to, “Amp,” “Bolt,” or “Watt,” and play as a member of that team. In the game, players can earn points by “Checking In” on and “Capture” the power assets, such as utility poles, and then “Connect” the assets. The total score of each team determines the ranking of the three teams.
Players can earn rewards based on their performance in the game, such as Amazon gift certificates and DEAPcoin (DEP), as well as the chance to earn team rewards based on team rankings at the end of fixed period of time referred to as a “season.”

(Official Website)

■ Overview of the Demonstration Test in Maebashi City

In this demonstration test, the play area will be limited to parts of Maebashi City, Gunma Prefecture, and will be changed during the period from 4/13 to 6/29.

< Period and Area >
○Season 1 (4/13~ 4/28) Kamikawabuchi and Shimokawabuchi areas
○Season 2 (5/4~5/17) Honchou Area
○Season 3 (5/18~5/31) Ogo Area
○Season 4 (6/1~6/14) Akagiyama Area
○Season 5 (6/15~6/29) Fujimi Area

※A special “Intercollegiate Battle” is scheduled to be held.
Special event “College battle! Grid Grab: Capture the Current” is scheduled to be held on May 4 (Sat) and 5 (Sun). In this event, universities (Gunma University, Maebashi University of Technology, Kyoai Gakuen Maebashi International University, Kyoai Gakuen Maebashi International University Junior College, and Gunma University of Health and Welfare.) in Maebashi City will be divided into teams and to play in a team battle for the pride of their school.

< Game time > 9:00~16:00
For safety reasons, game photos may only be taken during the above times. However, game functions other than photo taking will be available at all times.

< Power asset to take photos of >
Utility poles, manholes and handholes in Maebashi City


■ For inquiries regarding cooperation and collaboration

We plan to expand the use of PicTrée in cooperation with various business operators and local governments. If you are interested in participating in this project, please contact us at the following address.



■ About TEPCO Power Grid Co., Ltd.

TEPCO Power Grid Inc. is Japan’s largest — and the world’s fourth-largest — electric power company. As a major subsidiary of Tokyo Electric Power Company Holdings, Inc. (TEPCO), it is responsible for electricity transmission and distribution across Tokyo and eight surrounding prefectures in Japan. TEPCO Power Grid owns and operates a vast network of power lines, substations, and other equipment to transmit electricity generated from various sources, (including nuclear hydroelectric and renewables) to end users.


■ About Greenway Grid Global Pte. Ltd.

Greenway Grid Global Pte. Ltd. is a joint venture established in Singapore by Tokyo Electric Power Grid Co., Ltd., Chubu Electric Power Co., Inc., and ICMG Partners Pte Ltd. The company aims to make the world a happier place by combining investment in next-generation infrastructure and new technology, the development of new businesses, and leadership development programs.


■ About Digital Entertainment Asset Rte. Ltd. |
Digital Entertainment Asset Pte. Ltd. (DEA) is a Singapore-based global Web3 entertainment company founded in August 2018. DEA is a developer of Play-to-Earn (P2E) games—also referred to as Play-and-Earn (P&E) games. DEA also operates the PlayMining gamefi platform, NFT marketplace and ‘Verse’ metaverse project as well as DEAPcoin ($DEP)—the first P&E token approved by the Financial Service Agency (FSA) of Japan. The team is headed by two co-CEOs—Naohito Yoshida and Kozo Yamada—who together bring decades of experience in founding successful startups (with 3 IPOs), creating hit video games, producing Web TV programs and displaying a deep understanding of NFT gaming.


[Contact info for Inquiries regarding this matter]

Digital Entertainment Asset Pte., Ltd. 080-5282-5650 (Person in charge: Kurihara)

Secretariat and Risk Management Office, Tokyo Electric Power Grid Co., Ltd.  03-6373-1111 (Representative)

Greenway Grid Global Pte., Ltd.  +65-9023-6603 (Person in charge: Kito)