DEA | デジタル・エンターテインメント・アセット

Let’s
Play
the World.

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DIGITAL ENTERTAINMENT ASSET INC.

COMPANY PROFILE

Company Name: Digital Entertainment Asset Pte.Ltd.
Established: August 2018
Headquarters: 20 ANSON ROAD #11-01 TWENTY ANSON SINGAPORE 079912
Representatives: Naoto Yoshida, Kozo Yamada
Business Overview: Development and operation of gamification solutions for social issue resolution

Let’s make the world playable.
Let’s turn society into a game that people truly want to join.

We are here to redefine
the very value of social contribution.

Social good is no longer about charity or obligation.
It becomes a game—
one that inspires passion and voluntary action.

Citizens are no longer just data providers.
They become players,
taking on real-world challenges in real-world environments.

Every action, experience, record,
emotion, and discovery
made by these players becomes
a new form of social capital.

This is DEA—
Digital Entertainment Asset.

View STORY

Three Core Pillars
Behind the Creation of DEA

We identify pressing social issues and develop engaging, game-based experiences that spark enthusiasm and participation. These games are then brought into the real world through carefully designed fieldwork programs, transforming play into meaningful action. Together, this triad of social insight, game design, and real-world engagement drives powerful new movements.

More detail

PRODUCT

A Product for Playing with the World

Citizens who participate in the creation of DEA earn rewards and recognition.
Companies that co-create with us gain social trust and public value.

PicTrée
- Infrastructure maintenance and inspection
- Disaster prevention
- Sightseeing
- Regional revitalization
Enjoy gaming while contributing to society — like detecting issues in local infrastructure before they become serious!
This is a brand-new kind of Web3 entertainment, open to everyone regardless of experience. It seamlessly combines fun gameplay with meaningful, sustainable social impact.
Earn rewards based on your in-game activity, and explore your town like never before — discovering hidden local gems, delicious eats, and unique spots along the way.
Your play helps revitalize communities and supports a better future, one step at a time.

Partner：

TEPCO Energy Partner,Incorporated / NTT-ME CORPORATION / Hokkaido Electric Power Network, Inc.

Website
JobTribes
- Job creation
- Career Enlightenment (Future)
A simple yet deeply strategic trading card game featuring anthropomorphized characters representing professions from around the world, each battling using the unique traits of their respective occupations.

Website
ECO CATCHER BATTLE
- Eliminating labor shortages
- Environmental Contribution
An esports event aiming to solve labor shortages in waste management—where anyone can contribute to a cleaner future.
Using the AI-powered sorting robot URANOS, players can remotely assist with waste separation tasks through gameplay.
Support gamers who are making a real impact on the planet, and gain valuable knowledge about environmental action in the process!
The system also opens up new opportunities for employment support for people with disabilities.

Partner：

RITA TECHNOLOGY CORPORATION

Website
GLOCAL AGENTS
- Regional revitalization
A “point-earning” game where users spend just a few minutes a day completing simple local missions—like helping promote businesses or city initiatives—and earn points while engaging with their community.
Each region forms its own unique “Secret Society” (community group), and these groups compete in team-based challenges.
It’s a fun and playful way to foster regional interaction and revitalize local areas through gamified participation.

Partner：

Numazu City / Niigata City / Hakodate City / SBI VC Trade Co., Ltd. / Blue Lab CO., LTD.

Website
JobFarmer
- Employment for people with disabilities
A new digital employment support tool that integrates job assistance, health tracking, and task management for people with disabilities.
It offers a comprehensive solution to the challenges companies face when hiring and supporting employees with disabilities.
For users, it provides an easy way to stay connected to society—using just a smartphone—to take their first steps into the workforce and gradually develop their skills through a growth-oriented employment model.

Partner：

Jaic D&I Project