COMPANY

Naohito YOSHIDA founded his first game and animation studio at the age of 28, playing a pivotal role in shaping Japan’s emerging digital entertainment landscape. He has since founded and guided three companies to successful IPOs in the media, HR, and ad tech sectors, establishing a proven track record as a serial entrepreneur. As CEO of DEA, he leads blockchain-driven initiatives that combine digital transformation (DX) and gamification to address pressing social challenges. In his capacity as Chairman of IORE, he is advancing an innovative corporate finance framework that integrates crypto assets into treasury operations through the DAT (Digital Asset Treasury) strategy. With a focus on the convergence of corporate management and finance in the Web3 era, he continues to advocate for new models that unlock and enhance the value of digital assets within enterprises.

Read the interview with Yoshida

his career at TV Tokyo, where he was involved in producing a wide range of music and variety programs. He also played a key role in developing cross-media initiatives that integrated digital platforms.
In 2018, he founded DEA in Singapore after becoming independent. At DEA, he leads business development for enterprise-focused gamification solutions and oversees strategy for the company’s token-based economy. He is also recognized as a specialist in DePIN and gamification, contributing thought leadership in these areas.

Began his career at Nippon Steel Solutions (now NS Solutions) as a consultant for financial institutions. Subsequently held key roles in finance and risk management at Dresdner Kleinwort Securities and Goldman Sachs. Joined the company in 2022 and currently serves as Chief Financial Officer (CFO).

Began his career as a marketing planner at Hakuhodo, followed by strategic consulting and portfolio company support at Dream Incubator, focusing on large enterprises. Later joined Digital Entertainment Asset (DEA), where he served as Chief Marketing Officer (CMO), overseeing the development, operations, and marketing of multiple Web3 game titles.
He led the launch and full-cycle execution—from planning to development and promotion—of PicTrée, a citizen-participation infrastructure inspection game, in collaboration with Tokyo Electric Power Grid and GGG.

Engaged in the development of new services and exploration of research themes at NTT Research Laboratories, leveraging advanced technologies.
With a strong track record in the convergence of entertainment and IT, he was appointed Chief Technology Officer (CTO) of the company in 2022.

Led new business development at Pocket Culture Inc., where he launched the company’s Web3 initiatives. Also supported Web3 guild operations and NFT sales for eole Inc.
Joined the company in 2025 and was appointed Executive Officer at eole Inc. in June of the same year.