Press Release.


DEA and Enjin Establish First Annual NFT Awards with Judges from Microsoft and Former Sony CEO

  • The 2020 NFT Awards judging panel will feature former Sony CEO and Chairman Nobuyuki Idei, and a member of the team leading Microsoft’s Azure Heroes NFT rewards program.
  • The NFT Awards ceremony will take place via livestream on December 9, 2020.

17 September 2020, SINGAPORE —Digital Entertainment Asset (DEA) and Enjin have partnered to establish the first annual NFT Awards, announcing a judging panel featuring Nobuyuki Idei, the former CEO and Chairman of Sony Corporation, and Sherry List, a core member of the team leading Microsoft’s Azure Heroes blockchain rewards program. The 2020 NFT Awards ceremony is scheduled to take place virtually on December 9. The program’s goal is to showcase a curated catalog of non-fungible token (NFT) use cases to mainstream audiences.

Nominations for the NFT Awards will be accepted during the month of October, featuring 5 or more categories across multiple industries. Each category will feature 6 finalists, with 3 chosen by the public and 3 selected by a committee of blockchain industry figureheads. DEA and Enjin will be inviting 15 additional blockchain community leaders to join them on this committee to select a shortlist of finalists prior to judging.

NFT Award winners will be announced via a Twitch and YouTube livestream hosted by DEA and Enjin on December 9. The final winners of each category will be chosen by a panel of seven judges from innovative companies outside of the blockchain industry, including Nobuyuki Idei and Sherry List, with additional judges to be announced in the next month. 

Nobuyuki Idei is credited for revolutionizing corporate governance at Sony. He has served as a counselor to the Bank of Japan, a member of Deutsche Bank’s Asia Pacific Advisory Board, and a director to such companies as Lenovo, Nestle, and General Motors. In 2018, he was quoted saying that “unless we change, we will die like the dinosaurs did,” referring to blockchain as a modern-day meteorite.

Microsoft, who announced their collaboration with Enjin late last year, has been working on “Azure Heroes,” a blockchain rewards program that recognizes Microsoft Azure developers for their contributions with NFT badges. Initially launched as a pilot in “select Western European countries,” the initiative led by Sherry Lists’s team has since expanded globally, with Azure developers from all over the world receiving Microsoft-branded NFTs.

“The NFT Awards aims to promote the mainstream potential of NFTs,” said DEA CEO Naohito Yoshida. “NFTs can not only help develop entertainment, but any industry which utilizes data. We’d like to express our deep appreciation for those who recognize this potential and have agreed to join this initiative.”

“The NFT Awards will be hosted annually, inviting builders from the Ethereum community and beyond to nominate and showcase their latest innovations,” said Enjin CEO Maxim Blagov. “We are currently reaching out to judges interested in learning more about what blockchain has to offer, who can look at these use cases with fresh eyes and evaluate their potential significance for mainstream markets.”

About Digital Entertainment Asset
DEA is a Singapore-based company founded in August 2018. DEA’s original crypto asset DEAPcoin (DEP) was listed on world renown exchanges including OKEx, Bithumb Global , Bittrex Global, INDODAX, and DIGIFINEX. DEA also released its first game, JobTribes, a card trading battle game, as well as Digital Art Auction, a marketplace for trading digital assets. DEA’s goal is to realize a world in which people can “play to earn,” through combining blockchain technology with digital entertainment. For more information, visit

About Enjin

In 2009, Enjin launched the Enjin Network, a gaming community platform that boasts over 20 million users. In 2017 following a successful ICO that raised $18.9 million, Enjin began building a suite of products that make it easy for everyone to develop, trade, monetize, and market with blockchain.

Comprised of the Enjin Platform, Explorer, Wallet, Beam, and other tools and services, Enjin’s tools enable game developers and studios to utilize tokenized digital assets as part of their acquisition, retention, engagement, and monetization strategies. The Enjin ecosystem is fueled by Enjin Coin (ENJ), an Ethereum-based cryptocurrency used to directly back the value of Enjin-powered blockchain assets. For more information, visit


Media Contacts

Kozo Yamada

DEA Chief Marketing Officer


Bryana Kortendick

Enjin VP of Communications