Press Release.

2021.04.19

Singapore-based blockchain entertainment company Digital Entertainment Asset partners JA Mitsui Leasing to develop blockchain entertainment content in Southeast Asia

  • Digital Entertainment Asset has formed a capital and business alliance with financial leasing company JA Mitsui Leasing with plans to establish a new blockchain entertainment business and expand its operations in Singapore and Southeast Asia.
  • Digital Entertainment Asset currently has over 800,000 registered users worldwide and plans to acquire one million users by end April.

Singapore, 15th  April 2021 – Digital Entertainment Asset Pte Ltd (DEA), a Singapore-headquartered blockchain entertainment company, announced today that it has formed a capital and business alliance with financial leasing company JA Mitsui Leasing to develop blockchain entertainment content and expand its blockchain gaming business in Singapore and Southeast Asia.

DEA, founded in August 2018 by Naohito Yoshida and Kozo Yamada, is a digital gaming, finance and entertainment company, which has developed and operates several browser games including “JobTribes” and “Puzzle x JobTribes”. Users can play the games and earn the company’s issued cryptocurrency asset, the DEAPcoin (DEP), which they can then use to purchase non-fungible tokens (NFTs) designed by a team of Japanese and international artists on its online marketplace. The assets in turn serve as collectibles and can be used to advance in the games.

DEA has received financing from JA Mitsui Leasing, a Japanese financial leasing company which provides leasing, instalment sales, financing, and loans for businesses across a wide range of industries both in Japan and overseas.

Under the agreement, JA Mitsui will support DEA’s plans to lead regional revitalisation efforts to rural parts of Japan through introducing regional-specific entertainment content focusing on NFTs, blockchain technology and gaming. The two companies are also planning to start an entertainment business targeting users in the Southeast Asia region and in turn, promote DEA’s offerings in the field of NFTs, gaming and entertainment. More details will be shared at a later stage.

Singapore-based DEA aims to provide fun and engaging digital content to delight and surprise users around the world. The company has developed a unique business model of combining blockchain-linked games, an NFT Marketplace by DEP, and its own issued cryptocurrency asset, DEP, which is currently traded on various cryptocurrency exchanges worldwide including Bittrex and Indodax.

Through its “Play and Earn” blockchain gaming platform known as PlayMining, DEA’s vision is to become the leading next generation “Finter-tech” company, combining entertainment and fintech through blockchain.

DEA has already successfully developed two blockchain games, namely occupation-themed trading card battle game “JobTribes” and puzzle game “Puzzle × JobTribes”, where gamers can earn DEAPcoins which can be used to purchase NFTs which can be used as in-game items or exchanged for fiat currency.

It also operates the “NFT Marketplace by DEP”, a service that allows users to buy and sell digitised artwork drawn by popular artists from Japan and around the world.

 

About Digital Entertainment Asset Pte. Ltd.   | https://dea.sg/

Digital Entertainment Asset is a Singapore-headquartered blockchain entertainment company which operates in the business of non-fungible tokens. It was founded in August 2018 by Naohito Yoshida and Kozo Yamada.

On 8 April 2020, the company’s proprietary crypto asset DEAPcoin was listed on OKEx. The company has developed several browser games including “JobTribes” and “Puzzle x JobTribes”, and also operates a digital asset marketplace known as the “NFT Marketplace by DEP”.

DEA’s vision is to create a world in which “enjoyment turns into income” through the launch of PlayMining, an entertainment platform that utilises blockchain technology. The company currently has over 800,000 PlayMining ID registrants around the world.

 

About DEAPcoin (DEP) | https://coinmarketcap.com/currencies/deapcoin/

DEAPcoin is a proprietary utility token issued by DEA.

It is available to use as a currency to buy NFT (digital art assets) on the PlayMining Platform, an online digital entertainment platform where games and digital asset transactions are linked by blockchain technology.

Each time a new game is added to the platform, the number of digital assets available for use in the game increases, allowing for the purchase of more valuable digital assets with DEAPcoin.

DEAPcoin is available on several cryptocurrency exchanges worldwide including Bittrex Global and Indodax.

*DEAPcoin is not currently available for sale to residents of Japan.

 

About DEA’s services that DEP can be used for:

NFT Marketplace by DEP| https://daa.playmining.com/

“NFT Marketplace by DEP” is a service that allows users to buy and sell digitised artwork drawn by popular creators from Japan and around the world. This NFT is unique and exclusive because of DEA’s blockchain-based transaction system.

 

Card Battle Game “JobTribes” | https://game-jtcb.playmining.com/

“JobTribes” is an occupation-themed trading card battle game in which characters who personify various occupations are given special powers to fight each other. Users are able to convert the in-game coins known as PALEcoins to the DEA-issued cryptocurrency, DEAPcoin, on DEA’s platform.

NFTs, which can be purchased at the “NFT Marketplace by DEP” using DEAPcoin, can be used as a powerful battle card in “JobTribes”, which may greatly influence the outcome of battles.

Shin Kibayashi, named by Netflix as one of the six top Japanese creators in 2019, oversees the game’s story.

 

“PlayMining Puzzle×JobTribes”https://puzzle-jt.casualgames.playmining.com

This is the second online game developed by DEA. In “PlayMining Puzzle×JobTribes”, gamers will need to tap a block of the same colour to erase it and drop the DEAPcoin symbol to the bottom row within a set number of turns to complete the game.

By using five different special moves, users can get a high score. The NFT that can be purchased at the “NFT Marketplace by DEP” will increase the number of times one can use special moves and users with more NFTs receive special in-game bonuses.

DEAPcoin can be used as a currency to purchase NFTs, which have a significant impact on the progress of the game and can also be exchanged for fiat currency on crypto-asset exchanges.

 

For more information, please contact:

Redhill Communications

Jaslin Tan

jaslin@redhill.asia

 

Airi Fujisawa

airi@redhil.asia