Press Release.


Singapore-based blockchain entertainment company Digital Entertainment Asset launches third game Lucky Farmer; celebrates first anniversary of DEAPcoin’s public listing with rewards for users


・Digital Entertainment Asset has launched its third online game, “PlayMining Dozer Lucky Farmer”.

・To celebrate the first anniversary of the first public listing of Digital Entertainment Asset’s issued cryptocurrency asset, the DEAPCoin (DEP), the company is rewarding users with airdropped DEAPcoins for a limited period.


Singapore, 20 April 2021 – Digital Entertainment Asset Pte Ltd (DEA), a Singapore-based blockchain entertainment company which operates the PlayMining gaming platform, announced this week a series of initiatives to celebrate the first anniversary of the first public listing of its issued cryptocurrency asset, the DEAPcoin, to reward existing users and onboard new gamers.

DEA, founded in August 2018 by Naohito Yoshida and Kozo Yamada, is a digital gaming, finance and entertainment company, which has developed and operates several browser games including “JobTribes” and “Puzzle x JobTribes”. Users can play the games and earn DEP tokens, which they can then use to purchase non-fungible tokens (NFTs) designed by a team of Japanese and international artists on its online marketplace. The assets in turn serve as collectibles and can be used to advance in the games.

DEA has also officially launched the beta version of its third blockchain game, “PlayMining Dozer Lucky Farmer” today.

“PlayMining Dozer Lucky Farmer” is a coin pusher game with a farm theme. It is easy to play and can be played by anyone with Internet connection on a web browser. Users play the role of a farmer, harvesting crops to earn in-game medals and bonuses. Players can also invite their friends to enjoy the game, which in turn, helps their character to advance further. They can also earn DEP tokens from the game, which they can use to purchase NFTs which serve in-game items to level up their farmer character.

DEA has also launched a ranking event known as “MEDAL RANKING” for the new game. Details are as follows:

Event overview: Compete for medals to be won during the event.

Period: 19 April 2021 (Mon) 14:00(UTC+8) – 26 April 2021 (Mon) 07:59 (UTC+8)

Rules: Ranks achieved in the previous week will reset every Monday at 0:00 (UTC) and a new ranking will start.

Reset target range:

・User level

・Number of medals in possession

・Number of items possessed

・Bingo card progress

・Field placement status

Users can win prize money according to their ranking, subject to change.  There will also be a round number bonus for special rank numbers.

Gamers can use their existing PlayMining ID and the same email address they have registered with, if they are currently a JobTribes player.

To celebrate the launch of the new game, DEA has also launched two new NFTs known as “[Lucky Farmer] Eva” and “[Lucky Farmer] Pino”.

These two original characters will be on sale for a limited time at 777 DEAPcoins each. Only 1,000 pieces of each character will be made available and in addition, each serial number 777 will be sold blindly. Details are as follows:

・Sales from: 4/20 (Tue) 14:00 (UTC+8) – 4/28 (Wed) 20:30 (UTC+8)

・Price: 1000 NFTs available for 777 DEAPcoin each

・NFT name: 【Lucky Farmer】Eva You can set your profile icon and character avatar in Lucky Farmer. Furthermore, the original background music, “Harvest in full swing” can be played in the game!

・NFT name: 【Lucky Farmer 】Pino You can set your profile icon and character avatar in Lucky Farmer. Furthermore, you can set your background of the main game to “farm (spring)”!

Furthermore, to reward the over 900,000 users worldwide who have played and enjoyed the games over the past year, DEA is launching a promotional campaign, whereby gamers who purchase DEP at several listed cryptocurrency exchanges including Bittrex and Indodax and deposit them to their online wallet will enjoy additional free DEP tokens.

Details are as follows:

DEP and NFT Marketplace 1st Anniversary Campaign – Get max 50%* additional DEP by purchasing DEP and get 10% airdrops of your NFT purchases at DEA’s NFT Marketplace

To celebrate the first anniversary of the public listing of DEP, DEA is pleased to offer a 50%* additional DEP allocation for users who purchase new DEP from the market.  The campaign will run from now until 30 April 2021, with a grand pool of 10,000,000 DEP available.

Details of the 50% additional DEP rewards are as follows:

・Total airdrop of 10,000,000 DEP. Campaign subject to end when it reaches the cap airdrop.

・Users have the chance to earn extra DEP by purchasing DEP from exchanges, DEX, or Simplex platform and depositing to their wallet at NFT Marketplace by DEP.

・Airdrop reward is capped at 100,000 DEP per PlayMiner (who have a PlayMining ID).

・The reward rates are as follows:

    • Above 100,000 DEP: 50%(g. If you deposit 200,000DEP to the wallet, you can earn 100,000DEP)
    • 10,000 DEP- 99,999 DEP: 20%
    • 1,000 DEP – 9,999 DEP: 15%
    • Below 1,000 DEP: 10%
  • ・The amount of DEP newly deposited into users’ wallet at NFT Marketplace by DEP during the period will be eligible. Any deposits made prior to the period will not be counted.
  • ・The rate of rewards is determined by the actual deposit amount during the campaign period. i.e. If you deposit 100,000DEP on 15th and withdraw 50,000DEP on 16th, your actual deposit amount will be 50,000DEP and the reward rate will be 20%.
  • ・Simply purchasing DEP on an external exchange does not qualify for this campaign; a deposit to the wallet at NFT Marketplace by DEP is required.
  • ・The airdrop will be allocated until 14th May 2021.
  • ・This promotion may be changed, cancelled, extended, or terminated early without notice.

Users can purchase DEP from here







In addition, DEA is organising a campaign on its NFT Marketplace by DEP by rewarding users 10% of their total purchased NFTs in its “Store”.

・This promotion is only applicable to purchases made through “Store” and not to transactions made through “Auction” in NFT Marketplace by DEP.

・DEA reserves the right to cancel or amend the rules at its sole discretion. The campaign will end once it hits the estimated amount.

DEA aims to provide fun and engaging digital content to delight and surprise users around the world. The company has developed a unique business model of combining blockchain-linked games, an NFT Marketplace by DEP, auction traded by NFTs, and its own issued cryptocurrency asset, DEP, which is currently traded on various cryptocurrency exchanges worldwide including Bittrex and Indodax.

Through its “Play and Earn” blockchain gaming platform known as PlayMining, DEA’s vision is to become the leading next generation “Finter-tech” company, combining entertainment and fintech through blockchain.

DEA has already successfully developed two blockchain games, namely occupation-themed trading card battle game “JobTribes” and puzzle game “Puzzle × JobTribes”, where gamers can earn DEAPcoins which can be used to purchase NFTs which can be used as in-game items or exchanged for fiat currency.

It also operates the “NFT Marketplace by DEP”, a service that allows users to buy and sell NFTs drawn by popular artists from Japan and around the world.


About Digital Entertainment Asset Pte. Ltd.   |

Digital Entertainment Asset is a Singapore-headquartered blockchain entertainment company which operates in the business of non-fungible tokens. It was founded in August 2018 by Naohito Yoshida and Kozo Yamada.

On 8 April 2020, the company’s proprietary crypto asset DEAPcoin was listed on OKEx. The company has developed several browser games including “JobTribes” and “Puzzle x JobTribes”, and also operates a NFT marketplace known as the “NFT Marketplace by DEP”.

DEA’s vision is to create a world in which “enjoyment turns into income” through the launch of PlayMining, an entertainment platform that utilises blockchain technology. The company currently has over 900,000 PlayMining ID registrants around the world.


About DEAPcoin (DEP) |

DEAPcoin is a proprietary utility token issued by DEA.

It is available to use as a currency to buy NFT (digital art assets) on the PlayMining Platform, an online digital entertainment platform where games and NFT transactions are linked by blockchain technology.

Each time a new game is added to the platform, the number of NFTs available for use in the game increases, allowing for the purchase of more valuable NFTs with DEAPcoin.

DEAPcoin is available on several cryptocurrency exchanges worldwide including Bittrex Global and Indodax.

*DEAPcoin is not currently available for sale to residents of Japan.


About DEA’s services that DEP can be used for:

NFT Marketplace by DEP|

“NFT Marketplace by DEP” is a service that allows users to buy and sell NFT drawn by popular creators from Japan and around the world. This NFT is unique and exclusive because of DEA’s blockchain-based transaction system.


Card Battle Game “JobTribes” |

“JobTribes” is an occupation-themed trading card battle game in which characters who personify various occupations are given special powers to fight each other. Users are able to convert the in-game coins known as PALEcoins to the DEA-issued cryptocurrency, DEAPcoin, on DEA’s platform.

NFTs, which can be purchased at the “NFT Marketplace by DEP” using DEAPcoin, can be used as a powerful battle card in “JobTribes”, which may greatly influence the outcome of battles.

Shin Kibayashi, named by Netflix as one of the six top Japanese creators in 2019, oversees the game’s story.


“PlayMining Puzzle×JobTribes”

This is the second online game developed by DEA. In “PlayMining Puzzle×JobTribes”, gamers will need to tap a block of the same colour to erase it and drop the DEAPcoin symbol to the bottom row within a set number of turns to complete the game.

By using five different special moves, users can get a high score. The NFT that can be purchased at the “NFT Marketplace by DEP” will increase the number of times one can use special moves and users with more NFTs receive special in-game bonuses.

DEAPcoin can be used as a currency to purchase NFTs, which have a significant impact on the progress of the game and can also be exchanged for fiat currency on crypto-asset exchanges.


“PlayMining Dozer Lucky Farmer” beta version 

PlayMining Dozer Lucky Farmer is a coin pusher game with a farm theme. Users can earn medals with in-game slots and crop harvest bonuses and join the ranking table to earn DEAPcoin on a regular basis. Users can also enjoy the game by using the friend function to connect with their friends and advance in the game to their advantage. DEAPcoin can also be used to purchase game items to level up in the game.


For more information, please contact:

Digital Entertainment Asset Pte. Ltd.