Press Release.


DEA, Issuer of DEAPcoin (DEP), AND Eole Inc. Forge Strategic Partnership for Expanding Web3 Business

Boosting PlayMining’s Domestic Reach with 7 Million Member Strong 

“Rakuraku Renraku-mō” (Easy Networking List)

Singapore-based Digital Entertainment Asset Pte. Ltd. (DEA), which issues the cryptocurrency DEAPcoin (DEP) and operates the GameFi platform, is proud to announce that it has entered into a strategic partnership with Eole Inc. a company that operates a variety of PC and smartphone services, including “Rakuraku Renraku-mō,” and internet advertising business. The partnership aims to jointly promote Web3 business, leveraging DEA’s DEAPcoin (DEP) and EoLe’s extensive network of PC and smartphone services.


Background of the strategic partnership

Eole has entered the Web3 business since November 2022, and has started the sales agency business of NFT (non-fungible token) and game items sold by DEA, and the guild management business of NFT card battle game “JobTribes” on the basis of business cooperation with DEA.

DEA’s GameFi platform “PlayMining” has more than 2.6 million registered users worldwide and continues to expand users in Japan, leading the GameFi market. Currently, GameFi is a field that is attracting a lot of attention in the context of Web3, but the actual user base is still limited to users who have literacy in cryptocurrencies and NFTs.

Eole and DEA are committed to making a positive impact by leveraging the “Play to Earn” model, where individuals can earn money by playing games. By harnessing the strengths of both companies, we will work together to advance the Web3 business.

With this partnership, Eole will utilize its 7 million members (as of September 30, 2022) of “Rakuraku Renraku-mō” and the knowledge gained from its internet advertising business to cooperate in marketing for PlayMining and NFT games throughout Japan. By widely approaching the potential users of GameFi, we will jointly expand the Web3 business.


【Details of corporation】

1. Sending the 7 million users of the “Rakuraku Renraku-mō” to PlayMining

The “Rakuraku Renraku-mō” service operated by Eole is one of the largest free mailing list services in Japan, with 7 million users and 390,000 groups (as of September 30, 2022). The service is widely used for group activities such as clubs, circles, and PTA, and is particularly popular among students and housewives who are interested in Play-to-Earn opportunities. To tap into this potential user base, we will promote DEA’s NFT game and introduce 7 million domestic users to PlayMining. Eole will generate new revenue opportunities by receiving advertising revenue from DEA as a result of directing users to PlayMining.

2. “Rakuraku Renraku-mō” sets up an NFT game corner within its content

A section on NFT games will be set up within the “Rakuraku Renraku-mō” app as content of high interest to users. By promoting awareness and understanding of GameFi to all users who use “Rakuraku Renraku-mō” on a daily basis, we will foster literacy about cryptocurrency assets and NFTs.

In the future, we will deepen our cooperation from more comprehensive marketing perspectives and promote the expansion of DEA’s domestic GameFi users.

Comment from Mr. Suguru Tomizuka, President and CEO of Eole:

We have been collaborating with DEA since the end of last year on NFT and game item sales agency, guild operation business, etc.

Leveraging our extensive network of 7 million members, we aim to support DEA’s growth in the Japanese market, while also creating new revenue streams for our company. Through this mutually beneficial collaboration, we are confident that we can expand our business and contribute to the development of the Web3 market in the future.

Comment from DEA Founder & CEO Naohito Yoshida:

Web3 business will grow into a huge industry in Japan. We want to create an environment where people who don’t know about cryptocurrency assets can play comfortably with Eole.

To kick off our efforts, we aim to introduce PlayMining and DEAPcoin to a wider audience in Japan through our collaboration with “Rakuraku Renraku-mō”. This is just the beginning of our journey, as we are determined to significantly expand the Japanese Web3 industry in partnership with DEA and Eole.


About Eole Inc.

Company name: Eole Inc.
Headquarters location: RONDO Nihonbashi Building 4F, 6-16 Nihonbashi Yokoyama-cho, Chuo-ku, Tokyo 103-0003
Representative: President and CEO Suguru Tomizuka
Established: April 25, 2001
Capital: 773.28 million yen (as of September 30, 2022)
Number of employees: 78 (as of September 30, 2022)
Listed market: Tokyo Stock Exchange Growth market (security code: 2334)


  • Operation of various services for PC and smartphones (Rakuraku Renraku-mō, Rakuraku Renraku-mō.app, Rakuraku Arbeit, portal site for part-time job seekers)
  • Pinpoint as a private Data Management Platform(DMP)
  • HR Ads Platform as a programmatic job advertising platform
  • Internet advertising business
  • Sales promotion agency for field-based advertising


About Digital Entertainment Asset

Digital Entertainment Asset Pte. Ltd. (DEA) is a Singapore-based global Web3 entertainment company founded in August 2018. DEA is a developer of Play and Earn (P&E) games — also recently referred to as Play and Earn (P&E) games. DEA also operates the PlayMining NFT game platform, the PlayMining NFT marketplace, the PlayMining Verse metaverse project and DEAPcoin — the first P&E token approved by the Financial Service Agency of Japan. The team is headed by two co-CEOs — Naohito Yoshida and Kozo Yamada — who together bring decades of experience in founding successful startups (with 3 IPOs), creating hit video games, producing Web TV programs and a deep understanding of NFT gaming.


About PlayMining

PlayMining is a GameFi and metaverse platform that empowers creators who would otherwise benefit very little in the traditional IP creation industry. The PlayMining platform is a new business model for content creation, featuring an NFT Marketplace powered by the PlayMining DEAPcoin ($DEP), paired with an NFT gaming and Metaverse platform. Featuring both in-house games as well as third-party projects with their own native tokens that allow creators to capture nearly all of the value they create, the PlayMining platform has 2.6 million users and a catalog of P&E game titles including Job Tribes, Cookin’ Burger, Menya Dragon Ramen, Graffiti Racer and Lucky Farmer.


Official Channels
DEA Website:
PlayMining Website:
PlayMining Discord:
PlayMining Twitter:
PlayMining Facebook:
PlayMining Youtube:


Contact Information
Digital Entertainment Asset Pte. Ltd.
Public Relations: Takasugi I