Press Release.


PlayMining, Issuer of DEAPcoin (DEP), Begins PoC Development of New Web3 Ad Service “Answer to Earn”

Answer questions from advertisers to earn cryptocurrency and NFTs in this new
advertising service for the Web3 era. PlayMining is inviting companies to take part in
their Proof of Concept with the aim of launching by the end of this year.

SINGAPORE, May 15, 2023 — Digital Entertainment Asset Pte. Ltd. (DEA), a Singapore-based global GameFi company and owner of the PlayMining gaming platform, has announced that it is developing new content for PlayMining titled “Answer to Earn.” The new initiative allows users to earn cryptocurrency and NFT rewards by answering questions provided by companies. DEA plans to conduct a proof of concept (PoC) of the service by Q3 2023 and launch the service within the 2023 fiscal year, and is currently in the process of recruiting companies to be part of the PoC.


Overview of Answer to Earn

Answer to Earn is a new advertising service utilizing Web3 that allows users to earn cryptocurrency and NFTs by answering questions provided by companies. Users do not need to have any knowledge of Web3, such as blockchain or crypto wallets, but can enjoy answering questions just like a quiz and have a chance to earn cryptocurrency or NFTs. Meanwhile, companies can utilize PlayMining’s “X to Earn” system, which rewards users with cryptocurrency and NFTs, to effectively promote their products and conduct user surveys.

Development Background of Answer to Earn

A survey* found that more than 70% of people said they feel “stressed” by internet advertising. This poses a significant challenge for advertisers. To address this issue, DEA aims to create a more user-friendly advertising experience by utilizing gamification and Web3 mechanisms.

The addition of Answer to Earn to the PlayMining GameFi platform is also expected to bring an influx of advertising and promotion fees from companies. By expanding the inflow of funds into the PlayMining ecosystem, DEA aims to further stabilize their ecosystem as a whole and increase the value of their DEAPcoin token.

*Survey by Yahoo Japan Corporation (June 17-20, 2022, Japanese language)

How Answer to Earn works

  1. Register and login to Answer to Earn
  2. Select a category of questions
  3. Answer the set of questions
  4. Earn reward tickets
  5. Use the reward tickets to participate in a lottery

For more details, please watch the following introduction video:


Future development of Answer to Earn

Answer to Earn is currently in the planning and development stage, with a Proof of Concept (PoC) test scheduled for Q3 2023. After modifications and refinements based on the results of the PoC, DEA aims to release Answer to Earn by the end of FY2023.

The Answer to Earn service will be available not only to registered PlayMining users, but also to a wide range of users through collaboration with external partners who have a wide customer base. The first partner selected to participate in the PoC is Eole Inc., which has a membership base of approximately 7 million people for its product “Rakuraku Renrakumou” (“Easy Contact Network”). 

Rakuraku Renrakumou is expected to be an ideal partner for Answer to Earn, as

it consistently conducts survey projects while efficiently delivering targeted advertising to carefully segmented users.

DEA is currently inviting companies interested in participating in the Answer to Earn PoC in parallel with planning and development. Interested parties should contact DEA via the following link:

Contact Form


About Digital Entertainment Asset

Digital Entertainment Asset Pte. Ltd. (DEA) is a Singapore-based global Web3 entertainment company founded in August 2018. DEA is a developer of Play to Earn (P2E) games — also recently referred to as Play and Earn (P&E) games. DEA also operates the PlayMining NFT game platform, the PlayMining NFT marketplace, the PlayMining Verse metaverse project and DEAPcoin ($DEP) — the first P&E token approved by the Financial Service Agency of Japan. The team is headed by two co-CEOs — Naohito Yoshida and Kozo Yamada — who together bring decades of experience in founding successful startups (with 3 IPOs), creating hit video games, producing Web TV programs and displaying a deep understanding of NFT gaming.


About PlayMining

PlayMining is a GameFi platform with a total of 6 Play to Earn game titles. Everyone can easily participate and earn DEAPcoin (DEP) cryptocurrency through games, regardless of their knowledge of Web3. The platform currently boasts approximately 2.7 million members worldwide, and continues to expand its content and user base based on the concept of “creating a social ecosystem that enables individuals to enjoy their lives while experiencing joy and fulfillment”.


Official Channels

DEA Website:
PlayMining Website:
PlayMining Discord:
PlayMining Twitter:
PlayMining Facebook:
PlayMining Medium:
PlayMining Youtube:


Contact Information
Takasugi |