Press Release.


DEA, Issuer of DEAPcoin (DEP), has Secured Funding from ‘KDDI Open Innovation Fund 3’

KDDI Corporation and PlayMining will forge extensive collaborations in the Web3 arena, advancing societal solutions through synergies with the “αU” Metaverse and Web3 service.

SINGAPORE, August 4, 2023 — Digital Entertainment Asset Pte. Ltd. (DEA), a Singapore-based global GameFi company and owner of the PlayMining gaming platform, is pleased to announce that it has raised funds from the “KDDI Open Innovation Fund 3(KOIF 3)” (Operator: Global Brain Corporation, hereinafter referred to as KDDI), the purpose of which is to find new business collaborations with promising venture companies.

In March 2023, KDDI launched its “αU” (pronounced “Alpha U”) metaverse Web3 service. They are now working toward realizing a world where new generations can freely travel between the real and virtual worlds. This includes the deployment of comprehensive Web3 services, such as the “αU Market” NFT marketplace and the next-generation “αU Wallet” cryptocurrency storage solution.

DEA launched its PlayMining GameFi platform in the spring of 2020, and now has more than 2.7 million users (as of August 2023) in over 100 countries around the world. DEAPcoin is the first Play to Earn token to be circulated in Japan, and PlayMining is the world’s first Play to Earn token economy, leading the world’s GameFi field.

Through this investment, DEA and KDDI are planning to widely collaborate in the Web3 field. Specifically, DEA is looking at collaborations such as linking KDDI’s αU metaverse-Web3 service with DEA’s PlayMining games, as well as joint efforts to promote DEA’s “Social Impact Game” initiatives.

DEA will accelerate the mass adoption of GameFi and the implementation of Web3 through their collaborations with KDDI.


Comment from Mr. Shunpei Tatebayashi, Head of the Web3 Promotion Department, KDDI Business Creation Division

DEA’s achievements in the rapidly growing Web3 field are a solid testament to its trustworthiness. The company has steadily produced results and achieved global expansion. We also deeply empathize with their vision of promoting both entertainment and sustainable social contribution. We have great expectations for the experience and drive of both CEOs, Mr. Yoshida and Mr. Yamada. By collaborating with our “αU” metaverse Web3 service and supporting DEA’s business, we aim to accelerate our efforts towards the Web3 era and create new value together.


■Comment from Naohito Yoshida, DEA Founder & CEO

I am very pleased to announce that we have reached an agreement for collaboration and investment with KDDI. KDDI is aiming to provide advanced experiences through its “αU” Metaverse and Web3 service by utilizing Web3, which is in line with our vision of combining entertainment and token incentives to promote the implementation of social good in Web3. 

Going forward, we look forward to working together with KDDI to spread the value of Web3 to the wider society through various initiatives, including the use of PlayMining assets in collaboration with “αU” and the development of social impact games. We hope that this partnership will further accelerate the mass adoption of GameFi and the implementation of Web3, and open up the future of entertainment in the new digital age.


■About KDDI Open Innovation Fund 

KDDI Open Innovation Fund is a corporate venture fund that supports a wide range of venture companies. Currently active “KDDI Open Innovation Fund 3” has a total investment size of approximately 20 billion yen, and focuses on fields such as AI, IoT, data marketing, fintech, B2B SaaS, and entertainment.


■About Digital Entertainment Asset

Digital Entertainment Asset Pte. Ltd. (DEA) is a Singapore-based global Web3 entertainment company founded in August 2018. DEA is a developer of Play to Earn (P2E) games, also referred to as Play and Earn (P&E) games. DEA operates the PlayMining gaming platform,  NFT marketplace and Verse metaverse project, as well as DEAPcoin ($DEP), the first P&E token approved by the Financial Service Agency of Japan. The team is headed by two co-CEOs — Naohito Yoshida and Kozo Yamada — who together bring decades of experience in founding successful startups (with 3 IPOs), creating hit video games, producing Web TV programs and displaying a deep understanding of game finance.

■About PlayMining

PlayMining is a GameFi platform with a total of six P&E game titles. Everyone can easily participate and earn DEAPcoin ($DEP) cryptocurrency through games, regardless of their knowledge of Web3. The platform currently boasts approximately 2.7 million members worldwide, and continues to expand its content and user base based on the concept of “creating a social ecosystem that enables individuals to enjoy their lives while experiencing joy and fulfillment”.

■Official Channels

DEA Website:
PlayMining Website:
PlayMining Discord:
PlayMining Twitter:
PlayMining Facebook:
PlayMining Medium:
PlayMining Youtube:


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