Digital Entertainment Asset Pte. Ltd. (hereinafter referred to as DEA), which is engaged in the global GameFi platform business, has entered into a capital and business alliance with Sun Asterisk Co., Ltd. (TSE Mothers 4053, Headquarters: Chiyoda-lu, Tokyo, Representative Director: Taihei Kobayashi, hereinafter referred to as Sun*), which develops corporate DX and business development support globally.
[Singapore, 24 August 2021]
Currently, the title of the financial system called “GameFi”, which is a fusion of Game and DeFi, is attracting attention, and playing the game to make a profit is called “Play to Earn”.
The momentum of this GameFi market is expanding rapidly, and the background to this is largely related to the service of lending weapons and items used in the game to others and sharing the profits earned by the user who rented out these items in the game.
The GameFi market, which utilizes blockchain technology, is one of the most vigorous growth markets in the world, as services that combine such financial and game economic activities are expected to continue to grow in the future.

With the intention of launching a new service, DEA has decided on this capital and business alliance and plans to develop products with a sense of speed in the GameFi market and launch new services in collaboration with Sun*, which is rapidly growing by expanding corporate DX and business development support globally.

Sun* is a digital creative studio that has more than 1,500 engineers and creators in 6 cities in 4 countries around the world, and promotes new businesses, digital transformation (DX), product development, etc. in a trinity system of business, tech, and creative which makes it possible to create business.
In addition, Sun* has established an R&D Lab (https://research.sun-asterisk.com/) that specializes in research on the latest technologies, and has provided support for the development of products that utilize technologies such as blockchain, AI, and machine learning.

DEA aims to expand its business globally while utilizing the development and operation know-how, technological capabilities and sources of both companies.
*DeFi: Abbreviation for Decentralized Finance. Generally referred to as “decentralized finance,” a financial application built on a blockchain network.

【Overview of Sun Asterisk Co., Ltd.】
Sun* is a digital creative studio with more than 1,500 engineers and creators currently located in 4 countries and 6 cities, with the vision of “a world where everyone can be absorbed in value creation.”

Company name: Sun Asterisk Co., Ltd.
Location: Kanda First 1F, 45-1 Kanda Konyacho, Chiyoda-ku, Tokyo
Representative: Representative Director Taihei Kobayashi
Founding year: 2021
Business content: Digital creative studio business
URL: https://sun-asterisk.com

【Digital Entertainment Asset Pte. Ltd. Overview】
DEA, which operates the GameFi platform business, was established in Singapore in August 2018.On April 8, 2020, the company’s proprietary crypto asset DEAPcoin was listed on OKEx. We are developing the browser games JobTribes, Puzzle x Job Tribes, Dozer Lucky Farmer beta version,and the NFT marketplace NFT Marketplace by DEP as businesses. In addition, DEA is aiming to create a world in which “enjoyment turns into income” by launching PlayMining, an GameFi platform that utilizes blockchain technology. Currently, there are over 1,700,000 PlayMining ID registrants.

Co-CEO：Naohito Yoshida, Shigeru Shiina
Address：7 Straits View,Marina One East Tower,#05-01,Singapore 018936
Established:August 2018
Business activities:GameFi platform business
URL： https://dea.sg/