By utilizing the corporate network owned by ZUU, we aim to launch Web3 business for companies and expand our problem-solving game content.

Digital Entertainment Asset Pte. Ltd. (Headquarters: Singapore, Founder & CEO: Naohito Yoshida, Founder & Co-CEO: Kozo Yamada), based in Singapore, is expanding its problem-solving game platform business globally. DEA has raised around 1 billion yen in bond financing for its own holding company, PlayMining,  through the “ZUU Target Fund for PlayMining Investment Limited Partnership” formed by ZUU Funders Corporation, a consolidated subsidiary of ZUU Corporation. (Headquarters: Meguro-ku, Tokyo, CEO: Kazunari Tomita).

With this funding, DEA and ZUU will strengthen their collaboration to create new Web3 businesses for enterprises using DePIN (Decentralized Physical Infrastructure Networks) and expand the problem-solving game platform.

■Comment from the Investment Partner

Kazunari Tomita, CEO of ZUU Corporation

ZUU Group connects investors (supporters) and business companies (challengers), providing funding and growth support. Starting with “ZUU online,” Japan’s largest financial media platform for high-net-worth individuals, we have built a network of over 2,500 investors, including owners of listed companies and large to medium-sized enterprises. We have supported the listing of dozens of companies by collecting insights from interviews with IPO companies and turning that knowledge into data, while applying the “Oni-Soku PDCA” methodology.
Around a year ago, we began providing finance support through Target Funds, successfully raising funds amounting to billions of yen, starting from growth strategy design. DEA is an innovative company that solves corporate challenges by utilizing game users, and we will support them in achieving growth and the quickest possible listing by leveraging our management base.

■Naohito Yoshida, Co-CEO of Digital Entertainment Asset Pte. Ltd. Comment

Through the partnership with ZUU, we will expand the PlayMining ecosystem to the Web3 market for companies and accelerate the creation of new businesses that solve social problems. By combining the power of games with Web3 technology, we seek to support companies in solving their challenges while expanding a new platform that allows people to contribute to society in an enjoyable way.

■About DEA

DEA is a game development company focused on creating problem-solving games in the DePIN (Decentralized Physical Infrastructure Networks) space. The company operates platforms and games that contribute to solving societal problems, including the problem-solving game platform “PlayMining,” the NFT marketplace “PlayMining NFT,” its own cryptocurrency “DEAPcoin (DEP),” and the utility pole photography game “PicTrée.”

■​​Use of Funds

Strengthening the organizational structure to advance preparations for the IPO.

■Achievements of DEA

・Participatory Social Contribution Game “PicTrée”

“PicTrée” is a participatory social contribution game that utilizes gamification to contribute to solving the problems faced by infrastructure companies, with the goal of realizing a sustainable society. To date, demonstration trials have been conducted in Maebashi City, Gunma Prefecture, and in Chiyoda, Chūō, and Minato wards in Tokyo, as well as across the entire Akita Prefecture. In February, additional demonstrations are scheduled in Numazu City, Shizuoka Prefecture, and in the three Kanto prefectures of Tochigi, Ibaraki, and Gunma.
https://pictree.greenwaygrid.global/en/

・Remote Waste Sorting Game “Eco Catcher Battle”

“Eco Catcher Battle” is a remote waste sorting game that utilizes the functionality of AI-powered automatic sorting robots. In the game, the robots at a waste processing plant located in a remote area are activated in sync with the in-game actions, sorting actual waste. This game has been selected for the “Direct Investment Promotion Program” under the manufacturing sector of the Japan External Trade Organization (JETRO).
https://eco-catcher-battle.jp/

■Profiles of the Founder & Co-CEO

Naohito Yoshida, Founder & CEO
At the age of 28, Naohito Yoshida founded a game and anime company called “Grams.” He entered the digital animation industry early during its pioneering days, but unfortunately developed cancer, leading to the bankruptcy of the company at age 34, as well as personal bankruptcy. Despite these setbacks, he went on to establish three publicly listed companies in human resources, content, media, and ad-tech sectors. Currently, he also serves as the Chairman of the Board of IOLE Inc., a company listed on the Tokyo Stock Exchange’s Growth Market. He is actively working with various partner companies to develop and promote business models that address societal issues through Web3 games, including “Gamified Work” and a “Web3-based employment support model for people with disabilities. Graduate of the Faculty of Economics at Rikkyo University.

Kozo Yamada, Founder & Co-CEO
Born in 1977. After graduating from the Faculty of Law at the University of Tokyo, Kozo Yamada joined TV Tokyo in 2002. He worked in the production department, primarily focusing on music and variety shows, and became known for his expertise in planning projects that integrate with digital media. In 2018, he became independent and began producing in the entertainment industry. In the same year, he founded DEA in Singapore and started operating the NFT game platform business, PlayMining. In January 2022, he led the listing of the Play-to-Earn token “DEAPcoin (DEP)” in Japan, the first of its kind. As an expert in NFT games, he shares his insights on platforms like note. Graduate of  the Faculty of Law at the University of Tokyo.

■About PlayMining

PlayMining is a problem-solving game platform centered around the cryptocurrency “DEAPcoin (DEP),” the NFT marketplace “PlayMining NFT,” and multiple Play-to-Earn game titles.
Currently, it has over 2.7 million members worldwide and continues to expand its content and user base under the concept of creating an “economic society where everyone can enjoy life while earning.”

■About ZUU Funders, Inc.

ZUU Funders, Inc. is a consolidated subsidiary of ZUU Corporation (Tokyo Stock Exchange Growth Market: 4387) and is engaged in fund formation and business support that connects investors with growth companies.

Representative: Kazunari Tomita, CEO
Location: 46th Floor, Azabudai Hills Mori JP Tower, 1-3-1 Azabudai, Minato-ku, Tokyo, 106-0041, Japan
Business Activities: Formation and management of investment funds, growth support

■Digital Entertainment Asset Pte. Ltd.｜https://dea.sg/en/

Founded in August 2018, DEA is a global Web3 entertainment company based in Singapore. DEA is a developer of Play-to-Earn games and operates a range of social impact games, including the problem-solving game platform “PlayMining,” the NFT marketplace “PlayMining NFT,” its own cryptocurrency “DEAPcoin (DEP),” and the utility pole photography game “PicTrée.” The company is led by Co-CEOs Naohito Yoshida and Kozo Yamada, who bring decades of experience in founding startup companies, including three IPOs, producing hit games, creating web TV programs, and a deep understanding of NFT games.

Representatives: Naohito Yoshida, Kozo Yamada
Location: 20 Anson Road #11-01 Twenty Anson, Singapore 079912
Established: August 2018
Business Activities: Problem-solving game platform

【Contact for Inquiries Regarding This Matter】
Digital Entertainment Asset Pte.Ltd.｜pictree_cs@dea.sg