Introducing the world’s first “Sort-to-Earn” video game, where players can contribute to reducing real-world waste via remote control while enjoying a fun experience.
SINGAPORE, June 28, 2023 — Digital Entertainment Asset Pte. Ltd. (DEA), a Singapore-based global GameFi company and owner of the PlayMining gaming platform, has announced its collaboration with Rita Technology Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; CEO: Koyo Ueno; hereinafter referred to as “Rita Technology”), a company advancing digital transformation (DX) in waste management, to embark on the development of a social impact game utilizing remote-control technology.
Rita Technology specializes in developing systems that match customer needs by combining various technologies such as deep learning, machine vision, IoT and cloud processing. In 2019, they collaborated with another company in their business group, Ueno Techs Co., Ltd., to develop and launch “URANOS,” a waste sorting robot equipped with the first domestically produced AI in Japan.
DEA’s PlayMining GameFi platform launched in May, 2020, and has attracted over 2.7 million users from more than 100 countries worldwide as of June 2023. DEA has recently been leveraging its accumulated knowledge of “token incentives x gamification” gained through operating its GameFi business to address various social issues.
DEA and Rita Technology have a shared vision to utilize new technologies to solve social issues. By leveraging DEA’s Web3 expertise and Rita Technology’s strengths in AI and remote-control technology, both companies have agreed to collaborate on the development of a new social impact game.
The social impact game developed by DEA and Rita Technology will allow users to experience waste sorting in a crane game-like fashion and earn DEAPcoin ($DEP) through gameplay. It will also include a mode where users can remotely control robot arms installed in actual waste processing facilities to perform waste sorting. Further details about the game will be announced in due course.
■Comment from Koyo Ueno, CEO of Rita Technology
Waste sorting is an extremely important task for the promotion of recycling. However, the waste management industry is facing a labor shortage due to the perception of it being a strenuous and dirty job. I believe that being able to perform sorting tasks while playing a game can change the image of the waste management industry and help solve the labor shortage by allowing players from around the world to engage in work remotely. Please look forward to our future collaboration with DEA.
■Comment from Kozo Yamada, Founder & Co-CEO of DEA
Rita Technology is a company that tackles social issues, including waste management problems, using cutting-edge IT and robotics. After hearing about their development of a system that provides a clear solution to the urgent issue of labor shortage in waste sorting in Japan, I sensed a perfect match between their story and PlayMining’s social impact approach through gamification.
This collaboration is not only significant for Japan, but also for addressing the imbalanced supply and demand of labor worldwide. Please expect great things from the joint efforts of Rita Technology and PlayMining, leading the world.
■About Rita Technology | https://ritatechnology.com
With the corporate philosophy of “developing products that use the latest technology to promote altruism,” Rita Technology offers numerous systems for the industrial waste processing industry.
Representative: Mitsuharu Ueno, CEO
Address: FLAMP 1302, 3-8-25 Kamiochiai, Shinjuku-ku, Tokyo
Established: March 20, 2018
Business: System development, consulting
■About Digital Entertainment Asset
Digital Entertainment Asset Pte. Ltd. (DEA) is a Singapore-based global Web3 entertainment company founded in August 2018. DEA is a developer of Play to Earn (P2E) games, also referred to as Play and Earn (P&E) games. DEA operates the PlayMining gaming platform, NFT marketplace and Verse metaverse project and DEAPcoin ($DEP), the first P&E token approved by the Financial Service Agency of Japan. The team is headed by two co-CEOs — Naohito Yoshida and Kozo Yamada — who together bring decades of experience in founding successful startups (with 3 IPOs), creating hit video games, producing Web TV programs and displaying a deep understanding of game finance.
PlayMining is a GameFi platform with a total of six P&E game titles. Everyone can easily participate and earn DEAPcoin ($DEP) cryptocurrency through games, regardless of their knowledge of Web3. The platform currently boasts approximately 2.7 million members worldwide, and continues to expand its content and user base based on the concept of “creating a social ecosystem that enables individuals to enjoy their lives while experiencing joy and fulfillment”.
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